The Sales Psyched Podcast
Ep 48: Sales Lessons to Learn from Tom Brady
March 11, 2022
Today's episode focuses on how sales managers and their sales team can learn a thing or two from the famous retired football star, Tom Brady.
Episode 48: Sales Lessons to Learn from Tom Brady

Today's episode focuses on how sales managers and their sales team can learn a thing or two from the famous, retired, all-star quarterback, Tom Brady. He was considered one of the best quarterbacks by teammates and coaches alike because he possessed some of the most important personality characteristics that resonated with his entire team. Confidence, optimism, competitiveness, creativity, just to name a few. And guess what? These same characteristics are what separates Hunter salespeople from the rest of the pack. Just as Tom Brady carried his team and seized victory, you too can rise to the occasion and lead your sales team to success!

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More About SalesDrive, LLC
At SalesDrive, LLC, we help companies perfect the salesperson hiring process by offering a variety of tools, like a sales assessment and psychologically-based interview guides, that aid companies in never hiring a bad salesperson again. SalesDrive was founded in 2005 based on the single biggest frustration many companies face, selecting sales candidates who interviewed well, only to flame out when placed on the line. Dr. Croner reviewed more than 90 years of academic research as well as his own work in conducting intensive behavioral interviews and discovered that high-performance salespeople shared three innate personality traits. After identifying a gap in the marketplace, he went on to develop The DriveTest® sales assessment. The only sales assessment to measure the three non-teachable traits necessary for new business acquisition.
If you are hiring salespeople, request a free DriveTest® assessment today:


[soft melody theme music]
[00:00]  Katherine Abraham: Hello and Welcome to the Sales Psyched podcast, where we discuss strategies for leveraging psychology within the world of sales. Each episode is hosted by Dr. Chris Croner, who has a PhD in clinical psychology and has spent his career helping companies around the world build stellar sales teams.

[00:20]  Let's get started.
[Sales Psyched intro music plays]
[00:30]  Chris Croner: In today's episode we're going to talk about a person who many call the ultimate professional.

[00:33]  As you know, Tom Brady just retired after finishing his 22nd season and as he looks back on his career, let's stop and pay tribute to this ultimate competitor. Confident, competitive, cool under fire, creative, brings out the best in his teammates.

[00:52]  For you sales managers you're the quarterback of a team of competitive, high performance sales athletes. You need to be confident because your salespeople are watching you and confidence is contagious.

[01:05]   Of course you're competitive and able to bring out the fire of competitiveness in your team. But you also need to be cool under fire when all hell is breaking loose on client pursuit and deadlines.

[01:17]   And for you salespeople, like Brady, sometimes you have to step outside the pocket and improvise because selling doesn't always follow the perfect script. In fact, it rarely does.

[01:30]  The other thing that's so impressive about Tom Brady is his consistency. Over many years, he's conducted himself with a demeanor that his teammates count on as the backbone and model for the entire team. Efficient, well prepared, the ultimate professional. Exactly the approach and demeanor we need to consistently bring to every sales meeting, phone call, or zoom call.

[01:53]  No matter what our role on the sales team, Tom Brady is a great role model for us all. See you next time.

[soft outro music plays]

[02:00]  Chris Croner: Thank you for listening to the sales psyched podcast. If you haven't already, please be sure to click the subscribe button and leave us a five star review. If you found this information helpful, please consider sharing it. We'd love your help in spreading the word until next time. Take care.