The Sales Psyched Podcast
Ep 46: March Madness With a Surprise Twist
February 28, 2022
Today's episode is all about March Madness and how to add your own personal 'twist' to it.
Episode 46: March Madness With a Surprise Twist

Many of us have participated, or are at least familiar, with the pools and brackets of March Madness. It is a great and fun way to connect with your customers. But what if there was a way to elevate your March Madness and to create a contest that your clients will never forget?

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At SalesDrive, LLC, we help companies perfect the salesperson hiring process by offering a variety of tools, like a sales assessment and psychologically-based interview guides, that aid companies in never hiring a bad salesperson again. SalesDrive was founded in 2005 based on the single biggest frustration many companies face, selecting sales candidates who interviewed well, only to flame out when placed on the line. Dr. Croner reviewed more than 90 years of academic research as well as his own work in conducting intensive behavioral interviews and discovered that high-performance salespeople shared three innate personality traits. After identifying a gap in the marketplace, he went on to develop The DriveTest® sales assessment. The only sales assessment to measure the three non-teachable traits necessary for new business acquisition.
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[soft melody theme music]
[00:00]  Katherine Abraham: Hello and Welcome to the Sales Psyched podcast, where we discuss strategies for leveraging psychology within the world of sales. Each episode is hosted by Dr. Chris Croner, who has a PhD in clinical psychology and has spent his career helping companies around the world build stellar sales teams.

[00:20]  Let's get started.
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[00:30]  Chris Croner: Most of us have participated in the ritual of March Madness pools and brackets, but we know a salesperson who decided to do something a little different with the concept and this one is pretty darn original.

[00:43]  A few years ago, the Pope retired and all the cardinals gathered in the Vatican to elect his successor. Our sales guy decided to do a 'Final Four' type contest on the election of the pope. He sent out all the names of the cardinals to his customers with lots of fanfare, gathered names and built up to the big day.

[01:06]  When the white smoke came out and the name was announced, everybody was pinned to their screens and the winner received a prize. Nobody ever forgot it.

[01:15]  It's great psychology to take something that's well known like March Madness or the Super Bowl and apply the familiar, great feelings associated with those platforms with variations and surprises. I've also heard it done with things like the Academy Awards, but a Pope election? Now that's original. So keep having fun out there. Sales is about emotions, raise the emotions make the sale, see you next time.

[soft melody theme music]

Chris Croner: Thank you for listening to the sales psyched podcast. If you haven't already, please be sure to click the subscribe button and leave us a five star review. If you found this information helpful, please consider sharing it. We'd love your help in spreading the word until next time. Take care.